TRIBE of Women

Brand Identity & Social Launch

Developed the visual brand identity for TRIBE of Women, an online, music-centered community dedicated to supporting and connecting women in the industry. Established the foundational aesthetic, visual language, and brand tone to reflect collaboration, empowerment, and creative alignment.

Designed and launched the community’s social media presence, translating the brand identity into cohesive, engaging content that supported early audience growth and community visibility. Focused on consistency, clarity, and approachability while maintaining a distinct, recognizable visual voice.

This project centered on building from the ground up—creating a visual system and social framework that allowed the brand to enter the digital space with confidence and cohesion.