Midland Shoe

Provide ongoing creative and marketing support for Midland Shoe, a long-standing, community-rooted retail brand. Lead strategic updates to the company website to improve clarity, usability, and visual consistency while maintaining the integrity of an established brand identity.

Manage social media content and strategy, developing on-brand messaging and visuals that reflect Midland Shoe’s values of comfort, longevity, and local connection. Focus on consistent storytelling, seasonal promotions, and customer engagement to strengthen brand presence within the community.

Design and execute print advertising, translating the brand’s digital voice into tangible, local-facing materials. Ensure alignment across platforms so in-store, print, and online touchpoints remain cohesive and intentional.

This role centers on brand continuity and evolution: supporting a legacy business while thoughtfully modernizing its digital and marketing presence.